Googleable names
In 1973 my Mum and Dad opened a building society account for me with a few quid from my Grandad. I was only four, but in the time of Green Shield Stamps having a long term building society account was a crucial help in securing a mortgage. Twenty nine years later it didn’t help when buying our first house.
I was reminded of the building society account when I saw that google-ability was influencing baby name choices.
(Via Freakonamics.)
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